New Logo for Long Bay Primary

Long Bay Primary School was founded in 1979, 4 years after Long Bay College. The original school logo was a shared vision. The designs were very similar representing Long Bay beach, the cliffs to the north and the local environment. The colours were inverted but everything else was pretty much the same.

After consulting with our local community, staff, students and local iwi one of the items on our 2024 / 2025 strategic plan was to review our logo and branding.

Following considerable discussion and a number of different options we unveiled our new logo at the Family Picnic in March. Kian and Emily, our 2025 student leaders, helped to unveil a stunning new design. We were able to keep all of the elements of our old logo and bring in some different colours and freshen it up.

If you come to visit us you will notice the sign above the hall is new. As we progress through our rebranding project more and more areas of the school will change as well.

Looking ahead to our own 50th Anniversary in 2029, with our new logo firmly established, we look forward to celebrating the past and present staff and students while showing our ideas for the future.

This article originally appeared in Focus on Community - April 2025